Order in Chaos. or Chaos in Order.... Thats the question

Fundamental difference between Operations and Marketing

In Comparison, Work on March 6, 2011 at 3:31 pm

Operations is all about reducing variance – in processes, quality, production schedule, inventory levels – to the point that the whole set of daily activities works according to a predefined plan. Operations works overtime to reduce disruptions in regular work.

Marketing is all about profiting from Variance – in customer needs, behavior, market dynamics – to the point that the whole product portfolio of the company is Market segments based. Marketing works overtime to recognize and profit from disruptions.

I guess I didn’t think it through when I went for a Marketing and Operations specialization in my M.B.A :)

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