3 mistakes

I am just going to put this here, because it cannot be said better.

http://sethgodin.typepad.com/seths_blog/2013/08/your-first-mistake-is-assuming-that-people-are-rational.html

“Your first mistake might be assuming that people are rational
Your second mistake could be assuming that people are eager for change.
And the marketer’s third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.”

Having worked on 3 products right from Ideation to Commercialization, This resonated very very strongly with me.

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