Interesting: Average timespent on top ecommerce sites

I am doing some research on user engagement metrics on the web and noticed the following w.r.t the top eCommerce sites (source: http://www.alexa.com)

Website Alexa Rank Avg Pageviews/ user Avg Timespent / User (mm:ss)
Amazon.com 6 12.31 11:24
apple.com 41 3.94 04:03
walmart.com 137 5.94 06:02
etsy.com 151 10.15 09:41
target.com 209 5.81 05:34
ebay.com 18 13.53 13:12
taobao.com 10 8.58 08:23
tmall.com 24 6.48 05:21
flipkart.com 87 9.26 09:10

The unique insight across ALL these ecommerce oriented sites is that timespent/ pageview is very close to 1 minute. Compare that to content oriented sites and you get a different trend

Website Alexa Rank Avg Pageviews/ user Avg Timespent / User (mm:ss)
cnn.com 88 2.76 05:22
reddit.com 31 11.66 18:30
youtube.com 3 7.85 17:51
facebook 2 13.76 21:22

While it might be logical to assume that timespent per pageview on content oriented sites should be more, Why-oh-why is the ecommerce timespent at 1 minute per pageview?

Btw, this is actually a global trend since the ecommerce list contains tmall, flipkart and taobao as well. I am sure there is a lot of user behavioral insights when I dig deeper into this.

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